The Influence Lab

Your free community for podcasters and creators building a business around their message.

You started your podcast for a reason. The Influence Lab is where you figure out what to do with it. Join a community of serious podcasters and creators learning to attract clients, build authority, and turn their show into something that works as hard as they do.

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Built for Podcasters Who Mean Business

The Influence Lab is a free community built on the Five Tenets of Influence — the same framework behind the Podcast Profit System, Business Podcasting Made Easy, and the book Your Message Is the Business.

This is not a place to chase download numbers. This is where you build the system that turns your show into a real client acquisition engine.

What You Get Inside The Influence Lab

  • Private Community Access — Connect with podcasters and creators who are serious about building businesses around their message. Ask questions, share wins, and stay accountable.

  • Weekly Coaching Drops — Donna and James show up inside The Lab regularly with strategies, answers, and insights you can act on immediately.

  • Five Tenets Training — Access to the core framework that powers every Podcast Profit System program. Be Seen. Be Heard. Be Easy to Follow. Be the Solution. Be Paid.

  • Resource Library — Templates, guides, and worksheets to help you with your show, your content, and your client pipeline.

  • The Influence Scorecard — Your personalized platform audit. Understand exactly where you are strong and where the gaps are. Included free when you join.

  • Early Access — First to know about new programs, events, and community opportunities.

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Built on The Five Tenets of Influence

Every strategy inside The Influence Lab comes back to five core principles from the book Your Message Is the Business:

  1. Be Seen — Show up where your ideal clients are already looking.

  2. Be Heard — Speak with clarity, authority, and consistency.

  3. Be Easy to Follow — Make it simple for listeners to take the next step with you.

  4. Be the Solution — Position your expertise as the answer to the problem your audience is living with right now.

  5. Be Paid — Build a business model around your message, not just a show.

This is not theory. It is the exact system Donna and James use with every client, and it is what The Influence Lab is built to teach.

How the Five Tenets Turn Listeners into Clients

This short message from founder Donna Kunde shows how the Five Tenets of Influence™ become a practical monetization engine for podcasters. You will see how being seen, being heard, being easy to follow, and being the solution creates the conditions for listeners to become paying clients.

The Influence Lab Is for You If...

  • You have a podcast (or are launching one) and want it to attract clients, not just listeners

  • You have been creating content consistently but have not built a clear system behind it

  • You want to go beyond downloads and into real business results

  • You are serious about building a business around your voice and your expertise

  • You are ready to learn from people who have done it and are doing it alongside you

The Foundation: Your Message Is the Business

Your Message Is the Business expands the work that began with the internationally bestselling The Influencers Formula. It shows podcasters, coaches, and thought leaders how to turn lived experience into a message people want, need, and are already searching for.

The Five Tenets of Influence inside this book serve as the foundation for every program in the Podcast Profit System ecosystem, including The Influence Lab.

Meet Your Coaches

Donna Kunde

With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, Donna helps podcasters turn their message into a client acquisition system with structure, clarity, and purpose. She is the founder of the Podcast Profit System, Business Podcasting Made Easy, and the Influence Radio Network. She is also co-author of Your Message Is the Business and the international bestseller The Influencers Formula.

Dr. James Bryant, Ph.D., P.E.

James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and host of the Engineer Your Success Podcast, he helps professionals and business owners build systems that let them win at work and at home. James brings the operational architecture to every Podcast Profit System program.

Your Path Inside the Influence Lab

Step 1 — Join Free

Get immediate access to the community, the resource library, and the Five Tenets training.

Step 2 — Complete Your Influence Scorecard

Know exactly where you stand. Your scorecard gives you a clear picture of your authority platform across all five tenets so you know where to focus first.

Step 3 — Book a Scorecard Results Call

When you are ready to go deeper, book a free 30-minute call with Donna to review your results and map out your next steps.

Step 4 — Choose Your Program

Whether you are launching a new show (Business Podcasting Made Easy) or monetizing an existing one (Podcast Profit Pathway), your program is the accelerator. The Lab is where the community lives. The program is where the results happen faster.

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Real Stories from

Our Podcasters

Podcast Profit Lab members are creating impact and income across the globe. From North America to Asia, Africa to Australia, our community has produced over 15,000 episodes and counting. These aren't just hobbyists, they're entrepreneurs building real businesses through strategic podcasting.

Members have launched podcasts that consistently attract ideal clients, create premium offerings, and generate product sales, all without chasing algorithm changes or begging for ad revenue. Their success comes from following our proven system and tapping into community wisdom.

Frequently Asked Questions

Is this really free?

Yes. The Influence Lab is completely free to join. No credit card required.

What is the catch?

No catch. We built The Influence Lab because we know that community is what makes the difference between knowing what to do and actually doing it. When you are ready for a coaching program, we will tell you about it. That is the only ask.

Is this for beginners?

The Lab is best for podcasters who are already creating content or are serious about launching. If you are still deciding whether podcasting is right for you, start with the Influence Scorecard first.


How active is the community?

Donna and James show up regularly inside The Lab. The energy of the community depends on the members in it, and we are selective about who joins for that reason.

What programs can I upgrade to from The Lab?

Business Podcasting Made Easy (for those launching a podcast around a book, signature program, or framework) and the Podcast Profit Pathway (for existing podcasters ready to build a full client acquisition system).

Ready to Build Your Profitable Podcast?

Join Podcast Profit Lab today and start your journey from idea to income with a community that supports you every step of the way. Get immediate access to training, resources, and a network of creators building real podcasting businesses.

This is your moment. Stop dreaming about podcast success and start building it with a proven system, expert guidance, and the most supportive podcasting community on the planet.

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