The Guest Spot Strategy: How to Get Booked on Podcasts — and Deliver a Homerun Interview Every Time

The Guest Spot Strategy: How to Get Booked on Podcasts — and Deliver a Homerun Interview Every Time

Podcast Guesting Is the New Publicity — If You Know How to Work It

Being a guest on someone else’s podcast isn’t just a nice-to-have anymore.


It’s one of the fastest, most trusted, and cost-effective ways to:

  • Grow your audience
  • Build your credibility
  • Generate leads or traffic
  • Expand your network and brand visibility


But there’s a big difference between being a guest and being a great guest.


In this guide, we’ll show you how to land the right interviews and deliver a conversation that people remember, share, and act on.


Let’s turn your next guest spot into a growth engine.

Step 1 — Get Clear on Your Core Message

Before you pitch a single host, you need to know:


What do you want to be known for?

Your “guesting brand” should focus on one core message — not five topics and a list of credentials.


Ask yourself:

  • What transformation or insight do I bring to the table?
  • What stories or frameworks can I share?
  • How do I want listeners to feel when they hear me?


Pro tip: Create a one- or two-sentence “guest mission statement” that sums up the heart of your message.


Example: “I help overwhelmed coaches turn their podcast into a lead-generation machine — without spending all day online.”

Step 2 — Research the Right Shows (Don’t Spray & Pray)

The fastest way to get ignored? Sending a generic pitch to 100 hosts who’ve never heard of you.


Instead:

  • Look for shows with aligned values, audience, and format
  • Listen to at least one episode before you pitch
  • Mention a specific takeaway or moment that resonated
  • Make sure the show actually features guests like you


Tools like PodMatch, ListenNotes, and Rephonic can help you build a high-quality outreach list.

Step 3 — Pitch Like a Pro (Without Sounding Like Everyone Else)

A great pitch is brief, specific, and guest-focused.


Use this simple structure:


Subject Line:
 Possible Guest for [Podcast Name] – [Your One-Liner]


Email Body:

  • Say who you are and what you do
  • Mention a specific episode you enjoyed
  • Suggest 1–2 tailored topics you can speak on
  • Include a link to a past interview or your speaker page
  • Keep it warm, relevant, and easy to say yes to


Pro tip: Don’t make the host dig for your value. Show them how you'll serve their audience from the start.

Step 4 — Prepare for the Interview (But Don’t Over-Rehearse)

You don’t need a script — you need a strategy.


Focus on:

  • A clear story arc or 2–3 key takeaways
  • Personal examples or client stories
  • One strong call to action or freebie (don’t over-promote)
  • A clean mic, quiet space, and good WiFi


Also:

  • Confirm time zone and interview length
  • Ask about tone and flow


Be on time, present, and fully engaged

Step 5 — Deliver a Homerun Interview

When you’re live on the mic, remember:

  • Serve, don’t sell.
  • Speak in stories.
  • Keep your answers focused.
  • Acknowledge the host by name.
  • Be yourself — authenticity builds trust.


Close with a clear call to action:
“If this resonated, I created a free checklist to help you get started. You can grab it at [your link].”

Step 6 — Follow Up and Maximize the Moment

After the episode goes live:

  • Thank the host (privately and publicly)
  • Share the interview multiple times
  • Add it to your website or speaker page
  • Include it in your nurture sequence
  • Leave a review for their show


Pro tip: A great guest turns one interview into long-term visibility.

Want a Guesting Strategy That Builds Your Brand?


We help creators, coaches, and experts turn podcast interviews into consistent client attraction.
Book a strategy call to plan your guest pitch, messaging, and follow-up system inside Podcast Profit System.


👉 https://tidycal.com/donna-kunde/chat-with-donna

Final Thought

Podcast guesting isn’t just about being heard — it’s about being remembered.

And when you do it right, one great interview can build trust, connection, and conversion.

Get visible. Get intentional.

And get ready to make your message matter — one mic at a time.

Donna Kunde

Donna Kunde is a podcast host, radio personality (in 184 countries), and co-founder of IBGR.network. She's the co-author of THE INFLUENCERS FORMULA and has produced over 15,000 podcasts (with 1.3M+ downloads), several in the top 100. Donna is also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, Donna has reached the ears of millions.

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