The Podcast Profit System is a 12-month coaching and implementation program for podcasters who are ready to stop creating into the void and start building the business infrastructure that turns their content into consistent, inbound client flow.
You showed up. You recorded. You published episode after episode and built something real. Your audience knows you, trusts you, and tells you all the time how much your show means to them. The downloads are growing. And yet your calendar is not full the way you thought it would be by now.
The podcast is working. It is just not working for the business.
This is the most common place podcasters get stuck, and it is not a content problem. You do not need more episodes, a better mic, or a different topic. You need the system that connects what you have already built to the clients who are ready to hire you right now.
That is exactly what the Podcast Profit System is designed to do.

Most programs teach you how to podcast better. What they don't teach you is how to build the business behind the show.
The Podcast Profit System is a 12-month coaching and implementation program built on a hybrid model: part education, part guided implementation. We teach each step and help you build it. Together.
We start with what you already have, your episodes, your audience, your authority, and we build the system that makes it all work for your business.
And you do not wait 12 months to see results. Many clients generate new business conversations early in the program, simply by doing the work of connecting their offer clearly to the show they have already built.



Every pillar is built on the Five Tenets of Influence from Your Message Is the Business, the proven framework behind the 365 Business Maker program.
1. Content Audit and Conversion Strategy
Your back catalog is an asset most podcasters never fully use. We audit what you have, identify your highest-value content, and build a repurposing strategy that puts your best episodes back in front of new audiences, consistently. Your 50 best episodes work harder than your next 50 new ones if you use them right.
2. Your Offer, Clearly Connected to Your Show
Most podcasters talk around their offer rather than to it. We close that gap. Your calls to action, your episode framing, and your show description are all aligned so that a listener who is ready to work with you knows exactly what to do next, without you having to sell in every episode.
3. LinkedIn Lead Generation System
Your podcast is your credibility signal. We build the LinkedIn strategy that puts it in front of your ideal clients, turning your show into a warm outreach tool rather than a passive content channel. Your episodes become conversation starters. Your audience becomes a prospecting list.
4. Repurposing Engine
One recording session, multiple touchpoints. We build the workflow that turns each episode into social posts, short clips, articles, and email content, so your message is circulating in your audience's world every week, not just on publish day.
5. Lead Magnet and Nurture System
Listeners who are curious but not yet ready need a bridge. We build the lead magnet and nurture sequence that keeps them moving toward you, so when they are ready, you are the obvious choice. No chasing. No following up on cold leads. Just a system that keeps the relationship warm.
6. Client Conversion Pathway
Every element of the system points toward the same outcome: a listener becoming a client. We map the full journey from first episode to first call, remove the friction at every step, and give you a clear, repeatable way to generate client conversations directly from your show.

You have an active or existing podcast and it has not yet brought you consistent clients
You have built an audience that knows and trusts you and you are ready to build the business behind the show
You have a library of episodes sitting underused and underrepresented
You are ready to stop guessing and work through a proven, structured process with people who have done this before
This program works for podcasters at any stage, whether you have 10 episodes or 200. The more content and audience you bring, the faster the system works.
Prerequisite: This program is for professionals with an existing podcast. If you have a book but have not launched a podcast yet and want to build one as a client acquisition engine from the start, Business Podcasting Made Easy is the right path for you.

Donna Kunde is a podcast host, radio personality, and Founder of Influence Radio Network, reaching audiences in 184 countries. She has produced more than 15,000 podcast episodes with 1.6 million downloads, and is the co-author of The Influencers Formula and Your Message Is the Business.
James Bryant, Ph.D., P.E. is the Founder and CEO of Engineer Your Success LLC, a Licensed Professional Civil Engineer, and a Maxwell Leadership Certified Executive Coach with more than 20 years of leadership experience helping executives and business owners win at work and at home.



Coaching and Support:
Weekly Mastermind Coaching with Donna Kunde and Dr. James Bryant
1:1 Strategy and Business Coaching Session (60 minutes per month)
Office Hours and Implementation Help
Templates, Frameworks, and Training
AI and Tools Training
Community Access (The Lab)
Collaboration and Referral Opportunities
One Press Release
This program includes coaching, teaching, and done-with-you support. Done-for-you services such as editing, funnels, websites, and marketing services are available separately through 365 Business Maker Agency.
Additional 1:1 strategy sessions available when you need them.
A Clear, Positioned Offer
You have a defined best offer, a compelling message, and a visible digital presence. Your ideal clients can find you, understand what you do, and quickly see why you are the right choice.
A Complete Client Acquisition System
You have a working funnel that brings together your podcast, your offer, and your authority into a system that generates consistent inbound interest, not just when you are actively creating content.
Consistent Inbound Client Flow
Instead of chasing clients, you begin to experience inbound interest. Clients, speaking opportunities, partnerships, and collaborations come to you because your digital system is doing the work.
Revenue Streams Beyond One-to-One Work
You have offers in place and a system that allows you to generate revenue beyond one-to-one consulting, giving you more flexibility, scalability, and control over your time.
A Business That Works Without a Full Team
You have your own Virtual C-Suite, the AI tools, platforms, and digital infrastructure of a full marketing operation, without the overhead. Your podcast becomes the centerpiece of an engine that keeps your business growing.

Client Acquisition System
$1000 USD per month, 12-month commitment
$10,000 pay-in-full option
Each pillar builds on the last, with coaching, support, and accountability at every stage. By the end of the year, you have a complete client acquisition system and the Virtual C-Suite infrastructure built specifically around your podcast, your offer, and your expertise.
After the Program:
Alumni Membership, $500 USD per month
Continue in The Lab for ongoing weekly mastermind sessions, community, collaboration, and strategy support.
The Influence Scorecard is a personal assessment of your current digital presence across the five pillars of influence. Donna reviews every submission personally and sends you a custom report showing exactly where your podcast fits into your client acquisition system and what to build first.
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