The Influence Lab
A free place for podcasters and creators to experiment, test what works, and grow the influence behind their show.
Explore practical learning, guided experiments, useful tools, live experiences, and connection with people building alongside you. The Lab is where you strengthen your message, test ideas, and grow the influence behind your show.
Built for Podcasters Who Mean Business
The Influence Lab is a free place for podcasters and creators to put the Five Tenets of Influence into practice. Explore what strengthens your message, test what helps the right people respond, and build momentum around the work you are here to do.
This is more than a community. It is a place to learn, experiment, use practical tools, join live experiences, and connect with other creators building businesses around their message.
What You Can Explore Inside The Influence Lab
Guided Experiments - Choose one part of your message, visibility, or client path to strengthen, test what works, and build momentum.
Learning and Coaching - Explore Five Tenets training and practical coaching drops from Donna and James.
Tools and Downloads - Use templates, guides, and worksheets to strengthen your show, content, and client pipeline.
Live Experiences - Join opportunities such as the Connect and Grow Meetup, information meetings, and future workshops.
People and Connection - Connect with podcasters and creators who are building with intention. Ask questions, share progress, and learn alongside one another.
Influence Snapshot and Scorecard - Begin with the free Influence Snapshot, then request an Influence Scorecard when you want focused human feedback on one chosen platform.
Built on The Five Tenets of Influence
Every strategy inside The Influence Lab comes back to five core principles from the book Your Message Is the Business:
Be Seen — Show up where your ideal clients are already looking.
Be Heard — Speak with clarity, authority, and consistency.
Be Easy to Follow — Make it simple for listeners to take the next step with you.
Be the Solution — Position your expertise as the answer to the problem your audience is living with right now.
Be Paid — Build a business model around your message, not just a show.
This is not theory. It is the exact system Donna and James use with every client, and it is what The Influence Lab is built to teach.
How the Five Tenets Turn Listeners into Clients
This short message from founder Donna Kunde shows how the Five Tenets of Influence™ become a practical monetization engine for podcasters. You will see how being seen, being heard, being easy to follow, and being the solution creates the conditions for listeners to become paying clients.
The Influence Lab Is for You If...
You have a podcast (or are launching one) and want it to attract clients, not just listeners
You have been creating content consistently but have not built a clear system behind it
You want to go beyond downloads and into real business results
You are serious about building a business around your voice and your expertise
You are ready to learn from people who have done it and are doing it alongside you
The Foundation: Your Message Is the Business
Your Message Is the Business expands the work that began with the internationally bestselling The Influencers Formula. It shows podcasters, coaches, and thought leaders how to turn lived experience into a message people want, need, and are already searching for.
The Five Tenets of Influence inside this book serve as the foundation for every program in the Podcast Profit System ecosystem, including The Influence Lab.
Meet Your Coaches
Donna Kunde
With 15,000+ podcast episodes produced and 1.6 million downloads across 130+ countries, Donna helps podcasters turn their message into a client acquisition system with structure, clarity, and purpose. She is the founder of the Podcast Profit System, Business Podcasting Made Easy, and the Influence Radio Network. She is also co-author of Your Message Is the Business and the international bestseller The Influencers Formula.
Dr. James Bryant, Ph.D., P.E.
James holds a Ph.D. and is a licensed Professional Civil Engineer with 20+ years of leadership experience. As the founder of Engineer Your Success LLC and host of the Engineer Your Success Podcast, he helps professionals and business owners build systems that let them win at work and at home. James brings the operational architecture to every Podcast Profit System program.
Your Path Inside the Influence Lab
Step 1 - Join The Influence Lab
Begin with guided experiments, the resource library, Five Tenets learning, live experiences, and connection.
Step 2 - Choose One Tenet to Strengthen
Use the learning, experiments, and connection inside the Lab to focus on the part of your authority that needs attention now.
Step 3 - Request Your Influence Scorecard
When you want focused feedback, request an Influence Scorecard for one chosen platform and identify your strongest next opportunity.
Step 4 - Explore the Right Next Step
If you are ready to turn your podcast authority into one clear Signature Offer and a buyer-ready client pathway, The Authority-to-Client System for Podcasters may be the right next step. The Lab remains your free place to experiment, learn, connect, and build momentum.
Real Stories from
Our Podcasters
Lab members are turning their experience and voice into clearer authority, stronger offers, and client pathways without chasing algorithms or ad revenue.
They are using what they learn, test, and build inside The Influence Lab to create more purposeful next steps for their audiences and their businesses.
Frequently Asked Questions
Is this really free?
Yes. The Influence Lab is completely free to join. No credit card required.
What is the catch?
No catch. We created The Influence Lab as a free place to learn, experiment, use practical resources, join live experiences, and connect with people who understand the work. When you are ready for deeper implementation support, we will show you the right next step.
Is this for beginners?
The Lab is best for podcasters who are already creating content or are serious about launching. If you are still deciding whether podcasting is right for you, begin with the free Influence Snapshot.
How active is the community?
Donna and James show up regularly with learning, guidance, and live opportunities. The connection inside the Lab is valuable, but it is one part of a larger place to experiment, test, and grow.
What programs can I upgrade to from The Lab?
The Authority-to-Client System for Podcasters is the next step for podcasters ready to turn their authority into one clear Signature Offer and a buyer-ready client path.
Ready to Build Your Profitable Podcast?
Join The Influence Lab and give your message a place to experiment, learn, test what works, and grow. You will find practical training, tools, live experiences, and people building with intention.
Begin where you are. Strengthen what matters most. When you are ready for deeper implementation support, we will show you the right next step.
Influence Radio Network | 365 Business Maker
The Influence Lab | The Influencers Formula®
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