The Perfect Podcast Intro: What to Say (and What to Stop Saying)

The Perfect Podcast Intro: What to Say (and What to Stop Saying)

Introduction: Your First 60 Seconds Matter More Than You Think

Imagine this: a new listener finds your podcast, clicks play, and 20 seconds in… they’re gone.

It happens all the time. Not because your content isn’t good — but because your intro didn’t earn their attention.


In a world where audiences are busy, distracted, and constantly comparing content, your episode intro is more than a welcome message — it’s a strategic tool.


Here’s how to make the most of it.

1. Why the Intro Is the Most Overlooked Growth Tool

Many podcasters focus on the meat of their episodes but completely wing the first minute. That’s a missed opportunity.


Your intro is where you:

  • Hook new listeners so they keep listening
  • Remind existing listeners why they trust you
  • Establish your voice and brand tone
  • Drive a repeatable action (subscribe, share, opt-in)


Studies show that listener drop-off is highest within the first 30–60 seconds. Want better retention? Fix your intro.

2. What to Include in a Strong Podcast Intro

Here’s a simple, high-converting structure for your intro:


1. The Hook (5–10 seconds)
 Start with something that instantly grabs attention: a bold statement, question, insight, or teaser.

“Most podcast listeners drop off in under a minute — here’s how to keep them around.”


2. Who It’s For + What They’ll Get (10–20 seconds)
 Remind listeners who you help and what they’ll gain by sticking with the episode.

“This show is for coaches, creators, and consultants ready to grow their audience and income using content that actually connects.”


3. Your Unique Angle or Authority (optional, 5–10 seconds)
 Why should they listen to you? Briefly establish credibility without reading a long resume.

“I’m Donna, and after helping over 1,000 creators grow their shows, I’ve seen what makes an intro work—and what makes people bounce.”


4. Call to Action (5–10 seconds)
 End your intro with a clear next step. It doesn’t have to be the same every time.

“Be sure to follow the show and grab your free Podcast Growth Guide in the show notes.”

3. What to Avoid in Your Podcast Intro

  • Overlong bios or monologues (get to the point)
  • Generic greetings like “Hey guys, welcome back…” (missed hook opportunity)
  • Music-only intros that drag for 30+ seconds (listeners want content, fast)
  • Listing all platforms (“You can find me on Spotify, Apple…” – link it instead)
  • Jargon or unclear value — speak in outcomes, not processes

4. SEO & Discoverability Tip: Support Your Intro in the Show Notes

Use your intro script or summary as the first paragraph in your show notes. Why?


  • It reinforces your message
  • Google indexes that content
  • It sets expectations for new listeners skimming your website or podcast app


Include keywords naturally (e.g., “In this episode about podcast listener retention…”).

5. Repurposing Your Podcast Intro Across Platforms

If you’re writing better intros, make the most of them across your content ecosystem.


Reels/TikTok or YouTube Shorts
 Record a 15–30 sec version of your episode hook and post it as a teaser.


Instagram or LinkedIn Caption Starter
 Use your intro as a written caption to promote the episode.


Newsletter Blurb
 Drop the hook + benefit paragraph into your weekly email with a link to the full episode.


Threads or Posts
 Start a post with your bold hook: “Most podcasters lose half their listeners in the first 60 seconds…” and build from there.

Want to build episodes that grab attention from the first word — and keep your audience listening?


Book a strategy call with Donna or Ben and we’ll help you refine your content flow, script stronger intros, and build deeper audience connection.


👉 https://tidycal.com/donna-kunde/chat-with-donna

Final Thought

Don’t treat your episode intro like small talk.


It’s not just about saying hello — it’s about showing your listener why this episode is worth their time.


Say less, but say it better — and make your first 60 seconds unforgettable.

Donna Kunde

Donna Kunde is a podcast host, radio personality (in 184 countries), and co-founder of IBGR.network. She's the co-author of THE INFLUENCERS FORMULA and has produced over 15,000 podcasts (with 1.3M+ downloads), several in the top 100. Donna is also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, Donna has reached the ears of millions.

Amplify Your Voice. Grow with Us.

Get monthly insights on how purpose-driven podcasters are turning their message into income—plus updates from our team and community.

Copyright FeelGd, LLC

ALL RIGHTS RESERVED