Your podcast should be more than just a show—it should function as a trust-building tool that leads listeners toward working with you.
How to do it
Tip: Think of your podcast as a free coaching session that builds trust before listeners ever book a call.
Many podcasters miss out on conversions because they don’t structure their episodes for lead generation.
How to do it
Quick Win: Include a “Work With Me” mention in every episode so listeners know what services you offer.
Listeners may love your content, but if you don’t capture their emails, you lose potential clients. A lead magnet is the bridge between your podcast and your paid offers.
How to do it
Tip: Set up an automated email nurture sequence so new subscribers get valuable insights and invitations to work with you.
Nothing builds credibility like social proof. Sharing client wins on your podcast makes listeners think, “I want those results too!”
How to do it
Quick Win: End client success episodes with a CTA like “Want these results? Let’s work together. Visit [YourWebsite.com].”
Many listeners want to work with you—they just need the right nudge. Offering a time-sensitive bonus or exclusive discount can drive conversions.
How to do it
Tip: Track which episodes bring in the most leads so you can create more content that resonates with potential clients.
A podcast isn’t just about sharing ideas—it’s about building relationships that turn listeners into high-value clients. By positioning yourself as an expert, structuring episodes strategically, using lead magnets, showcasing success stories, and offering special incentives, you can transform your podcast into a thriving client acquisition tool.
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Donna Kunde
Donna Kunde is a podcast host, radio personality (in 184 countries), and co-founder of IBGR.network. She's the co-author of THE INFLUENCERS FORMULA and has produced over 15,000 podcasts (with 1.3M+ downloads), several in the top 100. Donna is also a public speaker, one of Virginia's top 50 Women Leaders, and received the Lead and Lift Others Culture award from John Maxwell. From stages around the world, Donna has reached the ears of millions.
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